The reality of today is that people are busy. Whether you have all weekend to ride with your friends or just an hour by yourself after work, when it comes time to hit the trails you want to make it count. The all-new Instinct Powerplay is about getting the most from every ride. It’s your chance to ride more, further, and faster.

Directed by: David Peacock
DOP: Andre Nutini
Cinematography by: Andre Nutini & Byron Kopman
Featuring: Andreas Hestler
Edited by: Andre Nutini
Colour by: David Tomiak
Produced by: Stephen Matthews
Post Production Sound by: Keith White Audio
Typography by: Mike Taylor
Photography by: Margus Riga