For The Craft, Good Fortune Collective approached us looking to create something for Abus Locks that would embody what it takes to make a bicycle lock the right way. Abus stands as a symbol of quality and security within their niche, and I wanted to direct a piece that would fairly represent their brand image.


Shot on Cooke anamorphic lenses at the Abus Factory in Germany.

Director – David Peacock

DOP – Liam Mullany

Agency – Good Fortune Collective

Client – Abus